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傳新超人置入行銷 收益達億元英鎊
Jun 15th 2013, 14:43

「超人：鋼鐵英雄」上映，眼尖的影迷發現，新超人從生活用品如手機、眼鏡，到日常飲食如啤酒、喜瑞兒，都被廠商「包」了。外傳此次新超人電影的置入性行銷達1億英鎊（約合台幣近47億元），尚未上映，已先讓電影公司大賺一票。

「每日郵報」報導，耗資2億2,500萬美元（超過台幣67億元）拍攝的「超人：鋼鐵英雄」，簽下的廣告合約達94筆，堪稱影史最多。專家推測，這部暑假大片就算尚未上映，光靠廣告收入就已經回收大半。

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